SECRET #6 IS: EDUCATION, REPETITION AND VARIETY

SECRET #6 IS: EDUCATION, REPETITION AND VARIETY

Marketing Trickx

Most small businesses market their products and services like this:

Step 1: Buy a bunch of leads or generate leads with a mailer or other campaign
Step 2: Distribute leads to sales reps
Step 3: Reps call on the leads to find the "hot" ones who are ready now
Step 4: Reps work with hot leads to close a quick deal
Step 5: Throw away, postpone or neglect the leads that aren't "hot"
Step 6: Repeat the process

Just about every business on the planet does this. And it's not bad... until you realize how much money you're leaving on the table. The fact is, for every deal you close using this common process, there's another 2 - 3 deals (or more!) you COULD close.

So, how do you do that? Well, that's what Secret #6 is all about--How to properly follow up using EDUCATION, REPETITION AND VARIETY.

You see, over 99% of small businesses don't properly follow up. Why? Because they don't have a system, they don't have time, they don't know how valuable it is, and the truth is, they don't know how to follow up! But...a few simple secrets could make you a "follow-up master."

Effective follow-up must take a combined approach that incorporates these three elements:

1) EDUCATION. Your follow-ups must inform your prospects. You need to provide valuable information. You need to communicate to your prospect that you are on their side and deserve to be trusted. You'll accomplish this if you provide them with accurate, insightful information. The sales process is confusing and intimidating for your customers. They WANT to trust you. Give them the information they need and you'll earn their trust.

2) REPETITION. It's a proven fact that human beings have to hear the same thing over and over before it sinks in. Marketing and Sales is no different. YOU know your products and services like the back of your hand, but your customers don't "get it" the first time they hear the message. Don't make the mistake of thinking that if a prospect heard the pitch once, they understood it. Chances are, they didn't. Tell them again, and again and again.

3) VARIETY. This doesn't mean you vary your message!!! You need to consistently tell your message, but your follow-up DELIVERY needs variety. To maximize your sales, you must use multi-step follow-up sequences that incorporate direct mail, phone, email, fax, voice broadcasts, and other media! There is serious power that comes when you contact your prospects using multiple methods.

However, I can't tell you how many times I've heard the argument that this kind of follow up is tedious, it's time-consuming, it's overkill, it's belittling to the customer, it's... whatever.

Guess what? It might be all of those things. But it works. Period. When you begin to properly follow up with your leads and customers using Education, Repetition and Variety, your numbers will absolutely shoot through the roof. You will be completely amazed!

So, you might be saying that this is just too much work for any human. You know what? I agree with you 100%!! I can't imagine trying to do all of this manually. You need an automated system to handle all of this for you.

Send me an email or give me a call and I'll tell you how you can put an automated system in place that will do all of this and more for you. Once you get that system, you will flat out make more money. Your capacity to handle more deals will increase, your customer acquisition costs will go down and you will get the freedom you've always wanted your business to provide you.

Ditulis Sepeda �� Pada 4:59 PM

"CHERRY PICKING" AND THE THREE TYPES OF LEADS.

"CHERRY PICKING" AND THE THREE TYPES OF LEADS.

Marketing Trickx

Every time you run a marketing campaign, the leads you get can be divided into three categories:

1. Leads that are ready NOW (Hot);
2. Leads that aren't ready now but will be ready soon (Warm--these leads are critical to your success); and
3. Leads that may never be ready (Cold or Bad Leads).

The problem is, when you first receive them, you don't know which is which!!! Here the marketing trick you want do !

So, you or your staff call every lead once or twice and then you spend the time with the leads that look like they're going to close. Every smart sales person that works on commissions does this--they go for the low hanging fruit!

That's right. They basically cherry pick! Cherry picking is the natural result here because:

• Sales reps are paid high commissions for a sale;
• You can't tell the difference between warm leads and bad leads until you reach them;
• If you DO reach the lead and the timing isn't right, you don't have the time or patience to constantly follow up.

There's nothing wrong with spending your time with hot leads. The problem of cherry picking comes when you neglect all those warm leads!

Instead of doing the tedious follow-up grunt work, sales reps usually wait for a new batch of leads to come in. In the meantime, the warm leads from the last batch get cold and you forget about them. Simply put, they slip through the cracks.

You know you need a system to follow up with these leads. You need something or someone to do your follow-up like clockwork, whether you're on the phone, in a meeting or on the golf course.

Over the years, you've probably tried a number of different schemes to follow up or "re-market" to your leads. And if you're "successful," chances are you're finding an occasional needle in the haystack. But... YOU CAN DO SO MUCH BETTER!

Your follow up doesn't have to be hit and miss. There's a new way to manage this whole process for you. And you can be sure that it will help you get more out of your leads than you're getting right now. Wouldn't it be nice to get a couple more closed deals (or more!) from your leads each month?

Find out how to do just that. Call me or reply to this email and I'll tell you how you can get more out of your prospects & leads.

Ditulis Sepeda �� Pada 6:47 AM